Using Social Media in Business (Online Course)

One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you’re a social media novice or a seasoned veteran, this online course will give you a solid foundation in social media marketing.

As you progress through the course, you’ll master a simple process for making social media work for you. You’ll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Instagram—and study secrets for using them and other social media platforms to promote your business. You’ll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you’ll gain techniques for measuring and tracking your social media success.

In today’s fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you’re looking for a new way to market your business or simply hoping to gain a better understanding of the excitement that surrounds social media, this course will empower you.

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or newer.
• Mac: OS X Snow Leopard 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader. Click here to download the Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

There are no prerequisites to take this course.

Course Hours: 24.00