Small Business Marketing on a Shoestring (Online Course)

When it comes to marketing for small businesses, money isn’t everything! In this course, you’ll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.  

The small business marketing strategies you’ll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you’ll build your skills in each lesson. You’ll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you’ll see many real-world examples from other small businesses much like yours. 

Whether you’re new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you’re done, you’ll have a personalized plan of action for increasing your sales—all on a shoestring budget.

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or newer.
• Mac: OS X Snow Leopard 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader. Click here to download the Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

There are no prerequisites to take this course.

Course Hours: 24.00